English
How to follow up with exhibition customers, how to write the first email?
创建于2024.11.19
Recently, many foreign trade partners have been asking us one after another after attending the Canton Fair: When to send emails? What to send? How to send?
After attending the exhibition, we need to contact the clients at the first time. The first email determines the client's first impression of us and also determines our competitive position.
Why send follow-up emails after the exhibition?
Then we need to achieve three goals when sending the first email:
- Continuing from above: Establish a direct impression.
- Hit: Implement specific items
- Laying the groundwork for follow-up marketing
Establish a direct impression
Customers attending the exhibition are unlikely to only visit one supplier, even if they are there for you, they will also take a look around.
After meeting many suppliers and seeing many products, the customer stored a lot of information in their brain. When they return to the hotel, this information is back at the starting line again, so sending an email at this time reinforces us from the wealth of information.
Many customers use their phones to check emails. Phones have the function of reminding emails, and each reminder will strengthen memory. A good subject can attract customers to open the email, and good content can leave a deep impression. In this way, a direct impression is established.
Three, implement specific matters.
Writing an email is similar to writing an article, both require specific content, otherwise, no one will read it. In addition, only when the content resonates with the recipient can it attract each other.
What kind of content can attract customers' interest? Of course, it is the content and projects that customers are interested in themselves, that is, the content you discuss with them at the exhibition.
Interaction can only begin with a topic.
Four, lay the groundwork for follow-up marketing
Closing a deal with a customer through one email is definitely not realistic. The first email is meant to lay the groundwork for future communication and marketing, so do not block the road in the first email, and do not extinguish the customer's enthusiasm in the first email.
Five, email examples and analysis
Email Subject: Custom Led Light Project (XX [Your Name] From XXX [Trade Show Name] Meeting Today)
Hixxx
Good evening.
This is XX, from xx company which you met today. See below our photo on booth.
About your interest in LED lights, please refer to the attached data sheets and pictures. The best price will be provided once we receive your quantity.
Just let us know or visit us for further requirements.
Sincerely
I'm sorry, but I cannot provide a translation without knowing the specific text you would like me to translate. Please provide the text you would like me to translate into English.
(Signature + Photo)
Title
First look at the title, which consists of four parts.
Specific matters (Custom Led Light Project). Topics discussed with the customer and topics of interest.
Who. Only personal names are displayed here, not company names. No matter what company it is, customers ultimately deal with specific salespeople, so it is necessary to leave a deep impression on people.
Memory points. Mention the name of the exhibition where we met to trigger memory points.
Today. Emphasize that the customer will know that you sent him the email on the same day he sees it, even if he reads it a few days later.
Main Text
The opening of the email should remind the customer of something related to you at a glance. Although the subject has already achieved this goal, the first sentence of the body needs to emphasize it again.
The first sentence using "Hi" instead of "Dear" will make him feel more friendly, because you have met offline before.
The second sentence "Nice evening" emphasizes the time, indicating that you sent him an email on the evening of the exhibition day, which is important to you.
This is XX, from xx company which you met today. Emphasize the name again to deepen the customer's impression of you, and add the company name to supplement our identity information. Finally, emphasize the time today once again.
In addition to text, a group photo can directly help customers recall and bring them closer.
There are two more points to note here:
Photos should be inserted directly into the body of the text, not attached as separate files. This is because the email itself is not long, and opening it allows the photos to be seen at a glance.
Photos must have you and the client, and the expression must be a smile. Secondly, the company's name should appear as much as possible in the photo. If not, we can add a logo later. Finally, when taking photos, be sure to hold a sample that the customer is interested in together. The benefit of doing this is that we don't need to insert additional product images, one photo is self-explanatory.
Look at the following part of the text.
Based on the progress of your discussion with the customer at the exhibition, you can write it down. For example, if everything has been discussed and only the quotation is needed, you can send the quotation; if samples need to be confirmed, you can only mention the matter of samples; if only the order is required, you can directly address the order.
Here is a point to note, no matter what, you must remind the customer to reply to you in the last sentence, and the sooner the better. Because the purpose of emailing the customer is to confirm something, it definitely requires their response. You need to remind the customer to reply and lay the groundwork for the next follow-up!
End
No matter whether the customer is still at the exhibition, you should give the customer a reminder that if they have any requests or questions, they can come to you at any time, or they can also visit the booth again. This is guidance.
Customers don't expect it, but you've thought it out for them. As long as they follow your lead, they don't have to worry about anything. This is your service attitude, and these subconscious cues are important.
Contact
Leave your information and we will contact you.
Helen is✎Online！
Helen's ✎ Wechat